LO 1 Understand the concept and process of marketing, 2 evaluate the benefits and costs of a marketing orientation for a selected organisation LO2 Be able to use the concepts of segmentation, targeting and positioning LO 2.1 show macro and micro environmental factors which influence marketing decisions LO 2.2 propose segmentation criteria to be used for products in different markets LO 2.3 choose a targeting strategy for a selected product or service LO2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations LO2.5 propose new positioning for a selected product/service.
LO3 Understand the individual elements of the extended marketing mix
LO 3.1 explain how products are developed to sustain competitive advantage. LO 3.2 explain how distribution is arranged to provide customer convenience LO 3.3 explain how prices are set to reflect an organisations objectives and market conditions LO 3.4 illustrate how promotional activity is integrated to achieve marketing objectives LO 3.5 analyse the additional elements of the extended marketing mix.
I must produce a short report to the managing Director of my chosen company I choose (Apple) please, 500 words use tables and diagrams to support my report.
As a newly appointed Marketing manager I am required to carry out a market environment situation analysis. For this, identify and analyse Macro environment, Micro external environment. Micro internal environment and the capabilities using a range of tools and techniques suitable for each market situation.
Summarised your analysis using PESTLE and SWOT Analysis. LO 2.1
The objective of the above analysis shall enable you to develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis in the second part of assignment. maybe mention Import and export restrictions.
For example you may identify the strategies such as
Increase existing markets share through market stimulation
increase existing market share through new product development
entering a new market through introducing existing product(S) to a new market
Entering a new market through new product development