Before it is possible to market a product, a critical component is to conduct extensive market research. In this first part of your three part final project, your focus will be to decide on a local product in your community (it can be a local product or a national brand). Your research will be all about your local community and the potential viability of that product in your community.
In this Market Research Assignment you will answer the 6 topics below:
- Why did you create or select this local product?
- Why is this product important to your community?
- What is the demographic of this community (will requires Census Data)?
- Age
- Income
- Education
- Population
- Will any of the Census information impact the success of this product (explain)?
- Explain how you fit in the demographic of this community and would it impact you buying this product (explain)?
- What did you learn from this exercise (conclusion)?
Compile your 5 page (excluding cover and reference pages) Market Research report with three outside references using APA format and citation style.
Now that you have researched a local product in your community and selected the most viable product, the next step is to develop a story board that provides a complete picture of the direction of your advertising campaign. This pictorial is not just about the commercial, it is about the components that make the campaign.
You will utilize