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From the e-Activity, determine the innovation strategies of both UPS and FedEx, and analyze the manner in which each company’s focuses on achieving superiority in terms of responsiveness and efficiency

1. From the e-Activity, (watch video at: http://www.youtube.com/watch?v=JZu_gxi3sbs.) and determine the functional level strategy of both UPS and FedEx. Next, compare and contrast each company’s quality practices and level of responsiveness to customers. Note: Be sure to relate the “Six Strategies for Creating Competitive Advantage” from the video into your response.
2. From the e-Activity, determine the innovation strategies of both UPS and FedEx, and analyze the manner in which each company’s focuses on achieving superiority in terms of responsiveness and efficiency. Provide at least three (3) examples from the video to support your response.


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