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Case Study

Unit I Case Study
Read the Cohesion Case on pages 27-37 in the course textbook. Create a five- to seven-page PowerPoint presentation inwhich you a) briefly describe your view of McDonald’s strategic position, and b) answer Step 4 of the Assurance ofLearning exercise on page 37.
Unit II Case Study

Complete the Assurance of Learning Exercise 3D on page 87 of the course textbook. In addition to completing Steps 1, 2,and 3, summarize your findings in a two-page APA formatted paper and discuss your views of McDonald’s strategicprospects based upon your analysis of the external assessment and consideration of the opportunities to grow, as well asthreats from competitors and the macro environment.

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