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This final assignment involves your analysis of Case 19- IMAX. You are responsible for analyzing the case, updating the information in the case, and preparing a written report on the company. The report should follow the marketing plan outline provided in Chapter 2 of the textbook (page 42). There is no minimum or maximum number of pages, but you MUST follow the outline provided. Additional Resources: Appendix A has a marketing plan worksheet and Appendix B has an example plan on VirPharm that will be useful as a guide.

This final assignment involves your analysis of Case 19- IMAX. You are responsible for analyzing the case, updating the information in the case, and preparing a written report on the company. The report should follow the marketing plan outline provided in Chapter 2 of the textbook (page 42). There is no minimum or maximum number of pages, but you MUST follow the outline provided. Additional Resources: Appendix A has a marketing plan worksheet and Appendix B has an example plan on VirPharm that will be useful as a guide.

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