Week 2 Discussion “Apple’s New Strategy” Please respond to the following: • From the e-Activity, evaluate the level of success of Apple’s current competitive strategy. Next, suggest one (1) new innovation strategy for Apple geared toward maintaining an edge in the industry. Provide a rationale for your suggestion. This is the link to the video from the e-activity: Video Source: Bloomberg (2013, April 25). Apple’s Next Products: Is a New Strategy Needed? [Video file]. Retrieved from
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