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SWOT Part 1 and Part 2

Part 1:
objective:
To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction.
Expectations:bjective:
To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction.
Expectations:
Complete a full SWOT Analysis for the textbook Case – “USA Today” and use it to analyze and determine 3 Competitive Advantages that USA Today could build upon.
Begin with a complete SWOT matrix grid that specifies both Internal and External factors.

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