Speedy Computer, Inc. (SCI) is going to introduce its first laptop computer. Although SCI recognizes that it is a late entry into the market, it believes that there is room for an inexpensive product at the low end of the market. Its design process will start with a conceptual design performed concurrently with the disassembly and analysis of a select group of the competitor’s products. The best components consistent with the conceptual design will then be used as the basis for the working design. A prototype will then be developed, with a focus on using components that are readily available in the marketplace. The prototype will be tested for technical performance and ease of use, and a cost estimate will be prepared to determine whether the product can be profitably manufactured.