This part of research ensures the reliability and credibility of the data that is collected for
the research. The researcher makes sure about the data and information collected from
authenticate and validate information sources. The researcher also provides appropriate
credibility to the secondary data sources for gathering information and ideas of his/her research.
The credibility will be provided by proper citing and referencing of authenticate and validate
sources (Wrycza, 2012)..
The ethical reflection can be provided by keeping confidential information of the
participant. These participants provide the primary data for the research that must be in privacy,
because it protects the human subjects and rights in favor of the research. There may be several
issues related to ethical consideration, so that the feedback and identity of the respondents will
be kept top secret to reduce these ethical issues. In addition, the data obtained for literature and
case study analysis must be obtained from the authenticated sources. These sources will be
helpful to increase the reliability and quality of the research study (McNabb, 2008).
The researcher can reduce ethical issues by protecting the data with the use of firewall
and password protection for emails and online surveys. All the data and information collected
through conventional survey method that will be completed on November 2012. Once the data
will be collected, it will be disposed in the proper way to make a research. In future, this
confidentiality and privacy will help to build a strong relationship among the researcher and
their respondents. The respondents will be able to provide appropriate information about any of
subject matter (Kuada, 2012).
In this research, five top rank managers are selected by American Airline to conduct the
interview. In addition, twenty five employees of America Airline are selected to collected data
from questionnaire survey (McNabb, 2008).
Data analysis summary:
Data is collected from primary and secondary data collection method is analyzed in this
chapter. The collected data are analyzed and represented in the form of tables, charts and graphs
ways that helped the researcher to accomplish the result of this research (Johnson & Christensen,
In this section, primary method collected data measure on the basis of secondary data and
research aim and objectives. Data collected from interviews and a questionnaire is interrelated
with the secondary data and literature review to generate the result of this research with
considers the topic of research (Kuada, 2012).
Firestine, T. & Guarino, J. (2012). A Decade of Change in Fuel Prices and U.S. Domestic
Passenger Aviation Operations. Retrieved from:
Johnson, B. & Christensen, L. (2010). Educational Research: Quantitative, Qualitative, and
Mixed Approaches. (4th ed.). USA: SAGE.
Kuada, J. (2012). Research Methodology: A Project Guide for University Students. USA:
McNabb, D.E. (2008). Research Methods in Public Administration and Nonprofit Management:
Quantitative and Qualitative Approaches. (2nd ed.). USA: M.E. Sharpe.
Mouawad, J. (2011). Airfares Are Chasing Oil Prices Higher. Retrieved from:
Wrycza, S. (2012). Research in Systems Analysis and Design: Models and Methods. USA: